Risk Perception and Risk Communication

Facilitated by Britta Renner & Stephanie Kurzenhäuser
At first glance, perceiving a health threat seems to be the most obvious prerequisite for the motivation to change risk behaviors. If one is not aware of the risky nature of one's actions, motivation cannot emerge. Therefore, a crucial barrier for health communication is to increase the personal relevance of a health issue to focus people's attention on information that pertains directly to their personal risk. However, numerous empirical studies demonstrated that people tend to underestimate their risk and that they are reluctant to accept unfavorable risk feedback.
Accordingly, the 2008 CREATE workshop focused on the two key questions:
  • How do people judge health risks?
  • What are the psychological and behavioural consequences of risk communication?
See below for the 10th CREATE anniversary brochure!
Health Psychology and Society