ISCTE - Lisbon University Institute
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Rua Dr Rodrigo de Sousa, n 17 A 1º
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My research interests are related to the study of media communication in the promotion of health behaviours. I intend to contribute to fostering knowledge in the health messages design domain, drawing upon the literature on Message Framing, Message Tailoring and Social Cognition Models of Health Behaviour Change.
In my PhD, I studied the efficacy of two communication strategies (i.e., message tailoring and message framing) on the adoption and maintenance of fruit and vegetables consumption. Now I am working on a project seeking to develop and test theory and evidence-based messages to promote vaccination uptake for pandemic flu.