Using the Affect Misattribution Procedure to measure attitudes towards conventional and herbal medicines and adherence

Abstract

Background: This project aims to produce a new implicit measure, using the Affective Misattribution Procedure (AMP), to measure attitudes toward conventional vs herbal medicines and predict adherence. Methods: We plan to recruit initially a convenience sample of 100 participants, followed by a population representative sample of 150. Each participant will complete the AMP, Beliefs about Medicines, Personality Sensitivity to Medicines, Medication Adherence Rating Scale and Probabilistic Medicines Adherence Scale. Expected results: We expect that the implicit measure will explain additional unique variance to predict adherence. We will also be able to compare the AMP results with previously collected Implicit Association Test (IAT) results from the 150 person cohort. Current stage of work: Design is near completion; we anticipate being able to present results in September. Discussion: Currently, the IAT is the most commonly used implicit measure in health psychology, but the AMP holds promise both with respect to effect size, reliability and to measuring attitudes towards more specific targets.